--Adopted by the Board of Directors, May 2009
Over the past three years, Community School
has welcomed a new Head of School, a new Upper School Director and a new
Elementary School Director. A new Middle School Director will arrive
in the fall of 2009. In 2007, the school conducted a detailed survey to
determine what the parent constituency's thoughts on the school's
strengths and where there was room for improvement. During the 2007-2008
academic year, the faculty, staff and administration conducted a
comprehensive self-study as part of the school’s re-accreditation
efforts. This process culminated in a three-day visit, in the spring of
2008, by a visiting team of the Pacific Northwest Association of
Independent Schools (PNAIS) who granted re-accreditation and offered
constructive suggestions and recommendations about all aspects of the
school.
In the fall of 2008, armed with the wealth of information from the
parent survey and re-accreditation process, the Board of Directors and
Administration embarked on a review of the 2004 Strategic Plan and the
development of a new Strategic Plan to guide the school for the next
five years.
Our overarching vision for the future is to continue to build a world
class school upon the foundation laid during the past several decades,
taking advantage of the opportunities afforded by our location in a
renowned and internationally recognized resort and mountain town. We are
committed to honoring and retaining the culture and values that have
made The Community School the unique and special place we love.
Highlights of this culture include outstanding academics, highly
qualified teachers, close caring relationships between faculty and
students, and our outstanding Outdoor Program.
Underlying this vision is the very real and practical consideration of
sustainability, particularly in light of the current economic downturn.
How can we ensure that The Community School will survive and thrive over
the coming decades given the financial realities of our small valley,
changing demographics and competition in the educational realm? We know
that to provide a solid footing for our continued success, we must
develop our strengths and refine a compelling value proposition for the
long term.
Our new Strategic Plan identifies six priority areas on which we will
focus during the coming years. We have set our sights high and
understand that we must be realistic, resourceful and creative along the
way. The goals are intentionally flexible and open-ended, as that will
allow us to remain nimble in the context of shifting external impacts on
the school. If recent events in the nation and the world have taught
us anything, it is that all 21st Century institutions must maintain
their ability to react to circumstances in the context of a long-term
vision. The priorities outlined below will guide decision-making and
resource allocation, in concert with our mission and economic realities
from 2009-2014. The Board of Directors and Head of School will review
the Strategic Plan annually each Fall.
David Holmes Jack Bunce
Head of School Chairman, Board of Directors
Strategic Priorities
1. CONTINUE TO IMPROVE ALL ASPECTS OF OUR PROGRAM OFFERINGS
Through our program offerings, we strive to give our students the skills
necessary to excel in and contribute to the 21st Century interconnected
world. TCS offers a strong college preparatory curriculum, fostering a
lifelong love of learning, a special connection to the natural
environment, and opportunities to participate in Athletics, The Arts and
Community Service. We want our students to become well-rounded,
effective and responsible members and leaders of our local and global
community.
In the classroom we are committed to actively engaging our students
while honoring their diverse talents and challenging them
intellectually. Our overarching goal for the next five years is to
continually improve our academic curriculum focusing on more thorough
integration across divisions and broadening and deepening course
offerings, as we are able.
Our mountain location affords a unique opportunity for our students to
connect to the environment through our Outdoor Program. From
experiences in Kindergarten through the Senior Quest, our children learn
the skills to survive and thrive in the backcountry while developing an
appreciation of the world in which we live and the importance of
environmental stewardship. The Outdoor Program also provides invaluable
opportunities to develop character, accountability, leadership and team
building skills. A focus for the next five years is to create what will
be recognized as the most notable school Outdoor Program in the country.
This unique feature of our school is a key component of our identity
and we must capitalize on it as part of our marketing efforts.
We believe participation in The Outdoor Program, Athletics, The Arts and
Community Service is essential to a complete educational experience. To
formalize this commitment, we will develop distributional requirements
for each of these areas for the Middle and Upper Schools to be overseen
by dedicated Program Directors. During the winter early release
schedule, students will be able to participate in competitive winter
sports or other organized Athletics and/or take advantage of an
expanding set of options in The Arts (fine, music, drama) and Community
Service. Additional resource allocation for administration and
implementation of these programs will be essential to their success. In
addition to adding enrichment classes taught by our faculty, we will
utilize the rich diversity of offerings and experts in the local
community to expand our programs.
2. ADD NEW COMMUNITIES OF STUDENTS TO THE SCHOOL
We are a small town school in the mountain west and have relied on our
local community for attracting students. As a result, the Community
School has historically comprised a small student body with limited
diversity. This has, in turn, created limitations on the breadth of
course offerings that could be supported by our budget, and has limited
the socio-economic, racial, ethnic and religious scope of our students’
interactions.
We believe that our students would benefit from interacting with
students from abroad and with students from our own country with
different backgrounds. We need to give our children the opportunity to
learn from the different perspectives inherent in an increasingly global
and competitive world. We also believe that by growing our student body
we can expand our course offerings, creating more academic
opportunities and greater depth in communications, interactivity, cross
disciplinary and cross-cultural learning and other 21st century skill
sets.
To realize this aspiration, the Community School will expand the Upper
School student body size to roughly 150 students. Initial growth will be
limited, as we test the feasibility of expansion, supported by a home
stay program and bilateral exchanges with sister schools. Eventually we
envision an onsite-boarding component at the school. The focus in
recruiting students would be on adding international students and
domestic students of diversity who meet our academic standards and
demonstrate potential. Student-athletes who would benefit from our
unique mountain setting and our close partnership with the Sun Valley
Ski Education Foundation will also be recruited, initially beginning
with the Nordic ski program. We will collaborate with other
institutions, as appropriate, to create opportunities for qualified
international students to attend TCS for their junior and senior years.
In addition to expanding enrollment in the Upper School, we will expand
the Elementary School with the introduction of a new pre-school on the
Trail Creek Campus. The Elementary School staff will conduct research
into best practices in the area of pre-school education and look to open
the pre-school in phases beginning in 2010.
We must also remain flexible about enrollment policy as fluctuating
demand for particular grade levels or divisions creates opportunities
for expansion and/or contraction to meet financial sustainability goals.
3. ATTRACT AND RETAIN THE FINEST FACULTY AND STAFF
The Community School relies on a talented, engaged, and committed
faculty to design, implement, and refine the academic program. The
faculty at TCS consists of individuals who are skilled in their
disciplines as well as in a variety of other areas critical to teaching,
coaching and outdoor leadership. They inspire and mentor students in
our supportive and challenging school culture.
The school must enhance recruitment and retention strategies to ensure a
high-quality faculty appropriate for fulfilling the school’s mission.
It must remain cognizant of the high cost of living in the Wood River
Valley and should consider housing options for faculty both on existing
school properties as well as available housing options in surrounding
areas.
In addition, the school must continue to expect and support faculty
members’ participation in professional development opportunities to
provide skills and enhance competence in multiple areas of 21st century
educational practices.
Finally, the school must continue to develop a thoughtful and
constructive performance evaluation process that is clearly articulated
and fairly and consistently executed.
As a means of infusing the school with fresh ideas and meeting budgetary
challenges and given sufficient enrollment, the school will establish a
Teaching Academy. This Academy will provide young teachers new to the
profession with the opportunity to learn the craft under the guidance of
an experienced group of educators and, in return, these young educators
will provide energy and support to our expanding programs both in and
out of the classroom.
4. INCREASE POSITIVE ENGAGEMENT WITH THE LARGER COMMUNITY
The Community School occupies a unique and important position in the
city of Sun Valley as well as the larger Wood River Valley as its only
independent K-12 School. For many years, the school has been perceived
as somewhat insular. That perception has been changing over the last
several years, but there is much more the school can do to engage with
the larger community for the benefit of both.
A focus of the coming five years will be on bringing the community to
our campus. We will offer our facilities (gym, theater, classroom space)
to other community organizations during after school hours and in the
summer. We will continue to create programs to which the public is
invited including lectures, films and seminars. We will launch the Trail
Creek Institute, a series of evening classes ranging from Spanish
conversation to ballroom dancing taught and attended by members of the
larger community.
We will show our commitment to the community through community service
projects by students and faculty. The Head of School will engage with
organizations such as city governments, the Sawtooth Board of Realtors,
Sun Valley Company, The Chamber of Commerce and others on a regularly
scheduled basis.
The school will also meet with arts and cultural organizations
throughout the valley to see what programmatic synergies can be
developed. Outreach will be directed toward The Sun Valley Center for
the Arts, The Sun Valley Summer Symphony, various theater groups in the
Valley, The Community Library, film festivals, and The SV Writers
Conference, to name a few. Our school can take advantage of the programs
these well established and well-funded organizations offer and work
together to achieve our respective missions.
Finally we will work with institutions of higher learning to leverage
academic and financial opportunities for students and the respective
schools.
5. EFFECTIVELY DEVELOP OUR RESOURCES
To complete the many aspirations of what will be an ambitious Strategic
Plan, the school will require substantial resources. Our community
understands that even the cost of our basic offerings will typically
increase at a rate slightly faster than general inflation. If we are to
continue to improve the school without increasing tuition rates that
make it untenable for our local population, we will need to carefully
develop our resources, making the most of existing assets and expanding
our access to capital through new sources.
Our two most ambitious goals will be:
1. to build an endowment of approximately $20 million
2. to appropriately and effectively develop the Sagewillow property
in conjunction with our existing Trail Creek campus to realize the goals
of our long range plans. Development issues include potential land
acquisitions adjacent to campus, parking and traffic safety, additional
classroom space, possible boarding facilities, athletic facilities and
how best to monetize real estate holdings.
Innovative thinking on how to generate revenue from our facilities
(classrooms, theater, gym, and outdoor spaces such as the parking lot)
during non-school periods, particularly in the summer, will also be a
priority.
We will continue to employ established areas of fundraising such as our
Annual Fund, expanded planned giving, and Parents Association
fund-raising programs to help meet our financial goals.
6. DEVELOP A COMPREHENSIVE MARKETING PLAN
As the school seeks to grow and attract new students, faculty, and
support from all of its constituencies, a comprehensive Marketing Plan
should guide outreach efforts and resource allocation. The school needs
to communicate a finely honed, professional, and consistent message that
effectively reflects our value proposition.
The school will engage a professional marketing consultant to lead it in
the “branding” effort and develop a Marketing Plan. As part of the
process, the school will review its mission statement and core values as
well as its logo, existing marketing materials and programs, staffing,
and marketing budget.
A key marketing tool in the 21st century is the Internet. A well
designed website will be the most important tool for attracting new
families to the school and showcasing our programs, sporting events and
student life to the local community. Maintenance and ongoing upgrades to
the website must be a priority budget item.